COPYWRITER
Hubspot
Exclaimer
Chatgpt ads
COPYWRITER
A script as proactive as its product
ChatGpt ads
HubSpot is a CRM platform that helps businesses connect their marketing, sales and customer data in one place. With ChatGPT Ads, marketers can now reach audiences directly inside ChatGPT conversations, then manage, track and act on those campaigns through HubSpot.
Working with Buff Motion, I wrote the script for the video announcing this new integration.
the challenge
AI is changing how people discover brands, and traditional marketing channels are becoming less effective. Rather than using search engines, more and more customers are consulting chatbots to help them find products - which means marketers need a new channel to meet this behaviour shift.
But how do we communicate just how big this shift is? This isn’t just another channel, but a fundamentally more proactive one - and one marketers can’t afford to ignore.
The answer was to make the film feel as proactive as the product.
Rather than waiting for customers to find your brand, ChatGPT Ads meets them in the moment they start looking. I built the script around that same sense of immediacy, following a customer’s intent from question, to tailored ad, to action.
By showing the ad respond directly to what someone needs, the film turns a fairly complex new channel into a simple idea: your audience is already asking. Now your brand can answer.