The Ninja Pro Max offers unparalleled comfort, with shock-absorbing soles and ultra-flexible shapewear that adapts to the wearer’s feet to exceed even the highest standards of stealth.

I wanted the launch campaign to position the shoe as if it were something so new, so unprecedented, that it was almost not of this world. Like its wearer, the shoe would be cloaked in mystery, melting into the shadows, top secret and highly classified - as if these extra-terrestrial specimens had been discovered in the wilderness and were undergoing scientific observation.