Leigh Day
Hay-on-Wye Book Festival 2025
Together, we can help save the Wye
Story:
Environmental law firm Leigh Day are bringing a collective legal action against companies alleged to have been polluting the River Wye, devastating not only the river’s ecosystem but the local economy and community as well.
As a legal action rather than a petition, only a very specific group of people whose lives have been directly impacted by the pollution are eligible to join the claim. Leigh Day needed a variety of materials designed to appeal to this audience that could be used at one of the world’s biggest literary festivals: the Hay-on-Wye Book Festival.
Strategy:
We needed something people would want to stop and engage with - and would keep children entertained while we spoke to their parents.
A live leaderboard for a River Wye quiz stood at the front of the stand, categorising scores into a personality result such as ‘Duckling Defender’ or ‘River Rescuer’. Further inside, a Silver Birch tree (native to the Wye Valley) invited visitors to write their favourite memories of the river on swing tags and tie them to the branches.
These interactive elements not only broke the ice, but created an opportunity for visitors to reflect on what the Wye meant to them, shifting the message from ‘this river is in danger’ to ‘your river is in danger.’
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illustrated infographic
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button badge designs
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folded A4 leaflets
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event signs
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bookmark design with bespoke illustration
