To keep our communication visually consistent and instantly recognisable, I carried through the same green palette we’d been using across the digital campaign - but I was conscious that we needed to do more than just stand out. We needed something people would actually want to stop and engage with - and would keep their children entertained while we spoke to their parents.

We created two activities to grab people’s attention. A live leaderboard for a River Wye quiz stood at the front of the stand, categorising their scores into a personality result such as ‘Duckling Defender’ or ‘River Rescuer’. Further inside, a Silver Birch tree (native to the Wye Valley) invited visitors to write their favourite memories of the river on swing tags and tie them to the branches.

These interactive elements not only broke the ice, but created an opportunity for visitors to reflect on what the Wye meant to them, shifting the message from ‘this river is in danger’ to ‘your river is in danger.’