Story:

WeTransfer were celebrating their B-Corp recertification, and wanted a 60s video that would educated viewers on the myriad ways they were making a difference for people and the planet.

Strategy:

The main challenge was this: how to weave these many points into a story, without it feeling like a list?

It occurred to me that these positive impacts weren’t happening spontaneously; every single one was powered by the audience’s choice to use WeTransfer. If they had sent their files with Dropbox, or Google, or any other competitor, none of these positive impacts would have materialised. In a way, it’s not WeTransfer doing these things at all - it’s you.

That’s why our film follows the story of a file - your file - on a journey to change the world. An expansive, inspiring journey that touches on every impact WeTransfer are funding - and it all starts with a click.