When DJ collective Ashvale approached me to design the posters for their winter event, I knew immediately that I needed to avoid anything traditionally festive. After all, this isn’t your grandma’s Christmas party… we didn’t want people showing up expecting Maria Carey and Wham.

Instead, we leant into other signifiers of the season, playing with the properties of snow and ice, which paired nicely with the distinctive blue colour that has become so symbolic of the Ashvale brand.

The result is festive without feeling festive; Christmas is the excuse for the evening, rather than the theme.

All in all, I created an animated teaser, hero poster, and set time announcement, as well as individual artist spotlight posts and a Q&A carousel to be shared in the days leading up to the event.