Aperol and Pimm’s undeniably dominate the summer cocktail scene in the UK. But can the Patrón Paloma give them a run for their money?

When it comes to a British summer, Patrón Tequila dares to dream bigger. Instead of settling for the anti-climax of sticky tube rides and burnt grass, it invites us to enjoy a little bit of Mexico wherever we are.

Because, with Patrón, this isn’t just any summer. It’s the summer of your dreams.

Blending bold, stylised visuals with a carefree, euphoric energy, the visual language uses a sunset-inspired palette and candid, joy-filled moments that play right on the border of reality and dreams.