I was commissioned by wine expert and influencer Tom Gilbey to create a limited-edition poster series for the launch of his new book, Thirsty. These posters would be displayed at the launch party and sold at the event.

The theme of the party was ‘Beaujolais Nouveau’, a young red wine from France famous for its release each year just weeks after harvest, and historically marked by a race to be the first to deliver bottles to cities around the world, using everything from bikes and planes to rivers and elephants.

This annual tradition is celebrated by a bespoke poster by a French artist, and can be dated as far back as the sixties. Our poster series pays homage to this expressive, characterful style, depicting Tom himself participating in the Beaujolais Nouveau festivities in some weird and wonderful ways.

The posters sold out, too!