Starling
copywriter
Leigh day
Designer
Creative
Nobody opens social media hoping to see an ad from their bank.
Following their 2025 rebrand, Starling partnered with Buff Motion to create a series of 20-25 second social-first films showcasing some of the bank’s most useful features. I worked with both Starling and Buff to develop the scripts for all 16 films.
The problem is: nobody opens social media hoping to see an ad from their bank. So, from the very first frame, we had to give them a compelling reason to watch. These aren’t films about Starling. They are films about you - and how Starling can make your life better.
Case video created by Buff Motion