Starling

copywriter

Leigh day

Designer

Creative

Nobody opens social media hoping to see an ad from their bank.

Following their 2025 rebrand, Starling partnered with Buff Motion to create a series of 20-25 second social-first films showcasing some of the bank’s most useful features. I worked with both Starling and Buff to develop the scripts for all 16 films.

The problem is: nobody opens social media hoping to see an ad from their bank. So, from the very first frame, we had to give them a compelling reason to watch. These aren’t films about Starling. They are films about you - and how Starling can make your life better.

Case video created by Buff Motion

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